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El Ministro de Industria, Energía y Turismo presentó el Plan Integral de Turismo Rural 2014 25 February 2014

El Ministro de Industria, Energía y Turismo presentó el Plan Integral de Turismo Rural 2014

El ministro de Industria, Energía y Turismo, José Manuel Soria, ha presentado el pasado 18 de febrero de 2014 en El Burgo de Osma (Soria), el Plan Integral de Turismo Rural 2014. El objetivo es Presentación del Plan de Turismo Rural 2014promocionar un producto turístico que, con más de 15.000 establecimientos, casi 140.000 plazas, 2,5 millones de viajeros alojados y 6,9 millones de pernoctaciones en 2013, contribuye a la diversificación geográfica, pone en valor el patrimonio natural y cultural en el medio rural y genera más de 21.000 puestos de trabajo directos en esta modalidad de alojamiento.

Los objetivos prioritarios de esta estrategia turística desarrollada por el Ministerio de Industria, Energía y Turismo son estructurar este producto para facilitar su comercialización, mejorar el posicionamiento de España e incrementar la demanda internacional. Para conseguirlos, se han diseñado acciones con una doble vertiente: sobre la oferta y sobre la demanda. +info

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